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8th October 2020

PFS Associate Status

Gower Team Photo

A first in Guernsey for Gower 

Gower Financial Services has become the first Financial Services business in Guernsey to be awarded “Associate” status by the Personal Finance Society (The PFS).  This award recognises that Gower has committed to upholding a set of core professionalism principles and Code of Ethics set by The PFS.   It symbolises efforts to deliver a ‘united profession’ approach to building public trust and to elevate the importance and value of financial wellbeing through financial planning and investment advice.

Gower Director Tim Cross said “I am pleased that Gower has become the first company in Guernsey to obtain this status, and that is testament to the hard work that our team have put in over the years.  I am hopeful that a number of other Personal Finance practices in the island will also obtain this status in order to provide the public with enhanced confidence in the industry as a whole”.

The PFS is the professional body for the financial planning profession in the UK including the Channel Islands.  Its remit is to lead the financial planning community towards higher levels of professionalism exhibited through technical knowledge, client service and ethical practice. It is part of the Chartered Insurance Institute (CII) group and is aligned with its Royal Charter that requires it to “secure and justify the confidence of the public”.

For more information about the PFS visit   



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